Facebook Basics

• The anatomy of a post
• When to schedule your posts
• Facebook business vs. personal pages
• How to use Facebook groups to enhance your reach

Facebook Advanced

• Ads and boosted posts
• Video/ photos/ graphics/ shared content from other sources
• Tagging and sharing

Social Media FAQs – Instagram Basics & how to curate engaging content

• What do people look for when they go to Instagram?
• Connecting Instagram to Facebook & Scheduling posts
• Stories, posts on the feed
• Tips to get the most out of posting to Instagram
• Bonus content: Reels

Promoting yourself using social media | Implementing QR codes to drive web traffic

• Thinking of your agency as a brand
• Looking at social media platforms as an enhancement, not a chore
• Showing your organization’s personality on social media
• How to create a QR code, where to use them, when to use them

Using social media to send your audience where you want them to go

• Drive your audience to your website, other social media platforms, and anywhere else you want to meet them
• Using CTA (call to action) to get them to engage

Using email marketing to send your message | How to grow your audience

• Creating a database, choosing the right software, how often to send eblasts
• Building a visually pleasing eblast
• Using an ongoing look/brand for your email marketing