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Training Schedule

Session 1

Date Topic
January 11, 2022 - 1:00-2:00 PM PT

Facebook Basics

  • The anatomy of a post
  • When to schedule your posts
  • Facebook business vs. personal pages
  • How to use Facebook groups to enhance your reach

Session 2

Date Topic
January 18, 2022 - 1:00-2:00 PM PT

Facebook Advanced

  • Ads and boosted posts
  • Video/ photos/ graphics/ shared content from other sources
  • Tagging and sharing

Session 3

Date Topic
February 1, 2022 - 3:30-4:30 PM PT

Social Media FAQs – Instagram Basics & how to curate engaging content

  • What do people look for when they go to Instagram?
  • Connecting Instagram to Facebook & Scheduling posts
  • Stories, posts on the feed
  • Tips to get the most out of posting to Instagram
  • Bonus content: Reels

Session 4

Date Topic
February 15, 2022 - 3:30-4:30 PM PT

Promoting yourself using social media | Implementing QR codes to drive web traffic

  • Thinking of your agency as a brand
  • Looking at social media platforms as an enhancement, not a chore
  • Showing your organization’s personality on social media
  • How to create a QR code, where to use them, when to use them

Session 5

Date Topic
March 1, 2022 - 3:30-4:30 PM PT

Using social media to send your audience where you want them to go

  • Drive your audience to your website, other social media platforms, and anywhere else you want to meet them
  • Using CTA (call to action) to get them to engage

Session 6

Date Topic
March 17, 2022 - 3:30-4:30 PM PT

Using email marketing to send your message | How to grow your audience

  • Creating a database, choosing the right software, how often to send eblasts
  • Building a visually pleasing eblast
  • Using an ongoing look/brand for your email marketing

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